Create, edit, and optimize animated GIFs for the Web. Animate images, shapes, and texts, using built-in animation effects like Fade, Zoom, or Motion Blur. Novice designers can build slideshows of existing images and generate necessary HTML tags. Bannershop is using powerful optimization engine that can significantly reduce GIF file size. The Optimization Wizard leads the user through the process, providing instant preview of the animation, so users can balance between image quality and the file size. The application can create single or multi-frame animations. Master frame can be used as a background for entire animations, so repetitive graphics can be easily reproduced. Extendable architecture allows adding new animation extensions. Bannershop can import and rasterize WMF files from vector graphic applications, for example Corel Draw or Adobe Illustrator.